Portfolio
About Me
Hi there! My name is Shellon, a Graphic Designer who loves to transform any given media into beautiful compositions. I've designed for clients both big and small for schools and studios, to friends and family.
I studied at the City University of New York's College of Technology, graduating with honors in the field of Communication Design and the Arts. I've also taken courses at the State University of New York's, Fashion Institute of Technology, Pratt and the School of Visual Arts to keep knowledgeable of the ever-evolving web and art technologies.
When I'm not carving out Adobe, I keep my nose in the world of fiction and fantasy — books, movies, comics, etc. I enjoy laughing, learning and watching cartoons (who doesn't). I also love to test my athletic skills and abilities on the volleyball court.
Contact Me
Have a question, comment or just would like to say hello:
shellonpeters@yahoo.com
Located in Queens, New York
Alexander the Great
Illustration and rendering for a logo and brand redesign.
- Service: Branding, Illustration
print magazine
What is in the coffee?
Concept and layout designed around the idea of franchise and brand addiction.
- Service: Branding & Photography
easy recipe web campaign
Share easy recipes online! Created fun icons that stand out and quickly attract social media users.
- Service: Layout & Iconography
BMI stationery
Logo designed for college job placement program.
- Service: Logo & layout
i love ny poster design
Illustration part of a brand redesign of Alexander the Great
- Client: Divina
- Service: Branding, Illustration
Summer invite
Created an invite for company event toasting to 20 years.
- Service: Branding, layout & illustration
I LOVE NY
What I love about New York campaign using imagery that identifies and tells a story about the city.
- Service: Branding, Illustration
J.p. Morgan Asset management
Created and designed over 20 quarterly and annual reports for financial client.
- Service: Branding, layout
Recipe cards
In-store recipe cards designed to promote products being sold at the olive bar at specialty stores.
- Service: Branding & layout
Invite infographic
Invite designed around the history and insite on the company.
- Service: Branding, illustration and layout
divine perfume
Senior Thesis: Created a new perfume brand that defined the intricacy of a scent, which captures and demands the attention of anyone in its path. (Top to bottom: Perfume set, billboards, magazine ad, magazine sample insert, Divine corporate branding manual.)
- Service: Branding, layout
holiday cards
Holiday theme cards that were coupled with a holiday gift (top: Starbucks gift card, bottom: umbrella)
- Service: Branding, Illustration
usps stamp campaign
New post office stamps prompting and promoting wildlife conservation.
- Service: Branding, Illustration
Superbowl In-store Signage
In-store signage promoting new olive mix to add to your game day line up.
- Service: Branding & Promotion
Hair boy
Naming and branding designed for a pet grooming shop.
- Service: Branding, illustration
quote me
Bi-weekly foodie quotes designed for social media.
- Service: Branding & Layout
Auntie Liana's
Logo redesign and marketing material for a baker.
- Service: Branding & illustration
In-store Olive Bar Signage
Product signage that takes the consumer on a trip to the mediterranean.
- Service: Branding & layout
Magazine ads
Distributor magazine ads — single page and spread — that focuses on product tracebility under the Divina brand.
- Service: Branding & layout
aids lives poster
Poster designed to bring light to Aids awareness in the US.
- Service: Branding & layout
corporate holiday cards
Holiday cards for company distributors and retailers.
- Service: Branding, copy, illustration & layout
social campaigns
Social campaigns promoting the Divina brand for travel, holidays, game day, National Olive Day and special events.
- Service: Branding
find your perfect pair
In-store poster displaying olive and antipasti pairings with charcuterie, cheese and nuts.
- Service: Branding, Illustration & Layout
Hearts of Palm Mailer
Mailer designed to introduce new product to distributors and stores.
- Service: Branding, packaging & layout
Packaging design and illustrations
Photo illustration design for new retail deli cup labels.
- Service: Branding, Illustration & Layout
Party Invites
Invite ideas for the Summer Fancy Food Show at Hotel Empire.
- Service: Illustration & layout
Holiday 2018
Corporate and olive themed holiday card ideas.
- Service: Illustration & layout
Global Citizen 2019
Comcast NBC Unniversal MSNBC water station
Created logo and all promotional graphics for Comcast MSNBC Global Citizen waterstation: includes water bottle, tshirts, tent, waterstation cart.
- Service: Illustration & layout
First Democratic Debate
Newspaper and Magazine design for the First democratic debate in 2019.
- Service: Responsive design & layout
TODAY Promos
Newsletter and digital social graphics.
- Service: Design & layout
Dateline
Promotional graphics across all digital channels for Dateline and Dateline 30.
- Service: Responsive design & layout
Well/Life Balance Logo
Logo and email invite design.
- Service: Branding, Design & layout
Article II Podcast
NBC NEWS
Podcast art and digital graphics for NBC News.
- Service: Design & layout
Podcast Art
Compilation of new and conceptual podcast shows across the NBC and MSNBC channels.
- Service: Branding, Design & layout
Dateline Live
Dateline Live Event, at the Pinnacle in Nashville, Tennessee. Campaign included digital, print, web and on-site assets
- Service: Branding, Design & layout, Digital
Deja News
Podcast covers history repeating itself in the state of politics. Ideation developed from the hit movie, Groundhog Day. Swag and merch centers around the curious mascot, Gunther the Groundhog.
- Service: Branding, Illustration
Rachel Maddow Presents
A catalog of all Rachel Maddow's chart-topping podcasts.
- Service: Branding, Design & Layout, Digital
Dateline Podcasts
Created key art for chart-topping Dateline podcasts as well as all digital assets.
- Service: Branding, Design & Layout, Digital
StartTODAY App Rebrand
Recreated the brand identity for the launch of the StartTODAY App as well as promotional materials and logos for specials.
- Service: Branding, Design & Layout, Digital
Sunday Sitdown Live
Brand poster for Sunday Sitdown event at CityWinery.
- Service: Branding, Design & Layout
Today Show Holiday Ad
Today Show Holiday Ad, displayed in different formats and locations around 30 Rock.
- Service: Branding, Design & Layout
NBC Studios: Dead Certain
Podcast art created at the re-emergence of a renowned case from the 1970s.
- Service: Branding, Design & Layout
Serving in Secret
Cover art centers around the story of a couple's journey in the height of LGBTQ discrimination in the U.S. Military.
- Service: Branding, Design & Layout, Digital
To Be Destroyed
Designed to show the "to be destroyed" section for banned books.
- Service: Branding, Design & Layout, Digital
NABJ Convention OOH
Reel welcoming the NABJ Convention Attendees in Atlanta, Georgia airport.
- Service: Branding, Design & Layout, Digital
Today & Colorectal Cancer Awareness Month
Designed sock and tie set to bring awareness to Colorectal Cancer in the month of March.
- Service: Branding, Textile, Merchandising
Loan Wolves
Loan Wolves spotlights the burdening reality of debt students face once they graduate. Concept formed around Little Red Riding Hood.
- Service: Branding, Illustration
Films Posters
Posters that didn't quite make the cut, but enjoyed conceptualizing
Poster illustrates the power of the black vote and voice in the purple battleground state of Georgia.
Illustrates the separation of families from border policies that defied and tested justice and honor.
Captures the scientific discovery of a seagull colony of the same sex nesting and supporting their young.
Illustrates the case of migrants transported from Florida to Martha's Vineyard by order of Florida's Governor.
The rise and results of cancel culture.
Concept for Season 2 for Leguizamo Does America.
- Service: Branding, Design & Layout
Broadcast Design
New look for Jenna and Friends, formerly Hoda and Jenna.
New Today Show Key Art roll out across streaming, digital and print.
New Today Show segment and guest topical.
Today Show Topical and Episodic look for the 2024 Summer Olympics.
- Service: Broadcast, Branding, Design & Layout